A Moment of Silence

Team

Hanna Adelstål, Copywriter
Svante Ahlman, Copywriter
Petter Dufvenberg, Art Director
Hugo Barne, Art Director

Brief

Opioids in prescription drugs is a national health emergency in the United States. Last year it killed over 42 000 people in the US alone. Raise awareness to the opioid crisis.

Idea

The opioid crisis kills one person every fifteen minutes. As often as Spotify’s free users get interrupted by a commercial break. During the opioid awareness week, the commercial breaks will be replaced with silence to commemorate those who’s passed due to opioids. Spotify can raise awareness by sending a loud message to their millions of listeners worldwide - by letting silence speak.