Alfons åbergs kulturhus

TEAM

Ellen Syrjälä, Art Director
Johanna Davis, Copywriter
Vilma Heimer, Copywriter

BRIEF

Find a way to engage the target audience in all the days of the year, not just the high season. As well as finding a relevance for Alfons Åbergs Kulthurhus in children's and adults’ daily lives.

IDEA

An app that uses AR technology to work as a platform for children’s imaginative playing in the real world, with the app as a slight push. We created prints for newspapers, to remind parents how important it is for children to play and prints with cut-out toys and props for trains and buses.