Ellen Marklund, Copywriter
Julia Högberg, Copywriter
Vilma Heimer, Copywriter


Create awareness about the ongoing opioid epidemic that the U.S. is fighting.


Despite the general belief that drug addiction starts with a lack of life ambition, it’s often the high achievers who end up using, to handle their will to top perform. How do we get people talking about them when all the words used in the drug debate today leads the thought in a completely different direction? By creating a new word.