An Opiod Victims Remix

TEAM

Victor Lindkvist, Art Director
Simon Magnusson, Copywriter
Alvin Marelius, Communication Design

BRIEF

Create an innovative idea that raises awareness of opioid overdose.

IDEA

Opioids are normalized through the music genre SoundCloud rap. Last year the young artist Lil Peep died of an overdose and was mourned by the music industry. Our idea is to let Lil Peep’s songs end with a voiceless minute. A minute of tribute for every lost opioid victim on the day of his death.