Arigato Illustrations

TEAM

Alvin Marelius, Communication Design

BRIEF

Create two illustrations for the launch of Axel Arigato's new Tech Runner model.

IDEA

Since these illustrations are based on reference images, a lot of work went into portraying the models in a realistic way without the illustrations becoming boring. The art style was inspired by traditional paintings, with visible brushstrokes, imperfect details and vibrant colors.