Deaf Never Defeated

Team

Josefin E. Fridlund, Art Director
John Lundquist Coey, Art Director
Lina Bergman, Copywriter

Brief

Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. 

IDEA

With vibrotactile technology and speech recognition we created The VIBE 360° that vibrates depending on where teammates voices come from, allowing the deaf user to feel sound through vibration. By registering teammates in the Nike app, the sound sensitive microphones around the headband will recognise the specific voices and vibrate in the direction the sound.