Danial Ali, Communication Design
Emelie Svensson, Communication Design
Jacqueline Hellstedt, Copywriter


Create a typography based campaign that represents and uplifts an under-represented community in the world.


A typography-based campaign fighting discrimination and violence towards the transgender community. Expanding the word "normal" by creating new glyphs based on a traditional typeface. Glyphs that don’t follow the traditional rules of what letters should be. The new glyphs work together with the traditional ones to form words and sentences, a symbolic way of saying that no matter how they look, they're still letters - no matter how we look, we're all human.