Ditch the Label


Gustaf Haffling, Copywriter
Jack Strömer, Art Director
Victor Lindkvist, Copywriter


The brief was to get people to realise the seriousness of the actions we call bullying.


When the word bullying is mentioned on website it will be marked as misspelled, the reader can replace it with a more accurate label. By doing it this way we make the word the ”bad guy” and not the user, and we believe it will encourage the user to use the right words for the wrong actions in the future.