Finkritik

Team

Amanda Duverell, Public Relations
Anna Durling, Public Relations
Arvid Nilsson, Communication Design
Bertil Wassén, Strategic Communication
Jack Strömer, Art Director
Rebecca Rehndal, Digital Strategic

Client

NetOnNet

Brief

NetOnNet has never communicated the Andersson brand. The absence of a strong brand is what makes Andersson stick out. But how do you build a brand without building a brand?

Idea

The concept ”Finkritik” communicates the Andersson brand essence by highlighting the reviews and the people behind them. This way we communicate the Andersson brand, without actually saying anything about the Andersson brand.