GameIn
Team
Julia Samson, Strategic Communication
Maria Bergström,Strategic Communication
Arthur Lorent, Strategic Communication
Emil Helge, Strategic Communication
Maja Nylund, Communication Design
Mathilda Karlsson, Communication Design
Brief
Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.
Idea
LinkedIn is a site for professional networking with almost 550 million users in 200 countries. Overwatch is a team-based multiplayer game played all around the world. Together, LinkedIn and Overwatch introduces “GameIn”, a solution to help gamers showcase their achievements in Overwatch to potential employers on LinkedIn.
Computer gaming is largely regarded as a subculture populated mainly by young people. But the truth is that the average gamer is over 30 years old, and that the gaming world is made up of several million people all around the world.
To excel in a game played by millions of people, you need to be fast thinking and determined.
Thanks to GameIn, Overwatch gets exposure in a new context and reaches a larger audience.
GameIn is an Linkedin extension. Connecting gamers special skills with related attributes in an easier way to get an employment.
