Google Safe Phrase


Kevin Krooks, Art Director
Gustaf Haffling, Copywriter


How can we use technology to make it easier for people in abusive relationships to get help?


The idea is that you program a safe phrase on your Google Home that you say when you are being abused by your partner. When the feature is triggered an emergency alert is sent to 911, so you can get help to get out of the situation, and maybe even save your life.