Home of Pioneers
Team
Disa Hein, Communication Design
Brief
A clear problem was discovered in a review of Dagens Industri Digital. During last year, 2017, 11.4 billion venture capital crowns were invested in Swedish tech companies. Only 0.7 percent went to companies with all female founders. My questions were – why and what could be done about this?
Idea
By increasing the visibility of female entrepreneurs in the industry we can normalize female entrepreneurship and get rid of the prejudice that entrepreneurship is male. My solution – Home of Pioneers. A digital meeting point for female entrepreneurs and Venture Capital investors for a more equal industry and increased returns.
