IKEA Kammare


Gustaf Haffling, Copywriter
Kevin Krooks, Art Director
Jacob Eklöf, Copywriter
Anton Holmstrand, Copywriter


The brief was to talk about death in a non-scary way through a product within IKEAs concept ”Where Life Happens”.


By implementing a new sensor technology called Warden into a duvet we’re able to save lives. Since 1/8 who suffers from cardiovascular diseases does so while being asleep we increase the chances to save those lives. When it’s activated, the duvet will send an emergency alert to medics through an accompanying app, so they can get there in time.