I'm Sorry & Thank you

Team

Fideli Svensson, Strategisk kommunikation
Jacob Häggå, Strategisk kommunikation
Sukena Tran, Communication Design
Daniel Bokström, Digital kreatör
Petter Dufvenberg, Art Direction
Jenny Musial, Public Relations

Client

BioGaia

Brief

BioGaia is a healthcare company with a vision to become a leader in probiotics. The problem is that only 50% of the Swedish population knows that probiotics can be consumed as a supplement and only 1/10 of those people know about the brand BioGaia. So how can we increase awareness and sales to a new range of products without making any health claims?

Idea

We decided to create a new brand identity and overarching concept for BioGaia. The campaign resulted in the concept “I’m Sorry & Thank You”. The campaign is based on a manifesto where BioGaia expresses the difficulty in combining a busy lifestyle with a healthy lifestyle. The idea is based on the insight that many people take their health for granted.