Inside Out

Team

Elin Hjelte, Art Director
Lina Bergman, Copywriter
Vilma Heimer, Copywriter

Idea

The reigning macho culture teaches young men to disconnect from
their feelings, which could lead
to depression or suicide.
Inside Out is a jacket, recognizing and
tracking emotions, to provide an
understanding of internal and external triggers in collab with CALM, a charity preventing male suicide.

Brief

Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.