Inside Out


Elin Hjelte, Art Director 
Lina Bergman, Copywriter 
Vilma Heimer, Copywriter


The reigning macho culture teaches young men to disconnect from
their feelings, which could lead
to depression or suicide. 
Inside Out is a jacket, recognizing and
tracking emotions, to provide an
understanding of internal and external triggers in collab with CALM, a charity preventing male suicide.


Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.