Period by Adidas

Team

Julia Högberg, Copywriter
Jacqueline Hellstedt, Copywriter
Hanna Lundberg, Art Director

Brief

Create an app for adidas and stay true to the tagline ”impossible is nothing.”

Idea

Period by Adidas is an app that helps you go with your menstrual cycle, instead of against it. By showing women the relation between their hormones and training, adidas can help them reach their goals as they break the period-tabu around the globe.