Period by Adidas


Julia Högberg, Copywriter
Jacqueline Hellstedt, Copywriter
Hanna Lundberg, Art Director


Create an app for adidas and stay true to the tagline ”impossible is nothing.”


Period by Adidas is an app that helps you go with your menstrual cycle, instead of against it. By showing women the relation between their hormones and training, adidas can help them reach their goals as they break the period-tabu around the globe.

Period by adidas - The app

Period by adidas - The collection