Pure Sweat

TEAM

Johanna Davis, Copywriter
Ellen Marklund, Copywriter
Nicholas Sjöberg, Copywriter
Elin Hjelte, Art Director

BRIEF

Do something that wasn’t possible 3 years ago.

IDEA

When washing our clothes, microplastics are released into the water, ending up in the fish we eat and the water we drink. And gym clothes are the worst. Pure Sweat is a gym/wash bag in a new material, polyamide 6.6, that filters out the plastic from the water before it’s flushed into the ocean.