Pure Sweat


Johanna Davis, Copywriter
Ellen Marklund, Copywriter
Nicholas Sjöberg, Copywriter
Elin Hjelte, Art Director


Do something that wasn’t possible 3 years ago.


When washing our clothes, microplastics are released into the water, ending up in the fish we eat and the water we drink. And gym clothes are the worst. Pure Sweat is a gym/wash bag in a new material, polyamide 6.6, that filters out the plastic from the water before it’s flushed into the ocean.