Rexona Pace

Team

Disa Hein, Communication Design
Emelie Svensson, Communication Design
Lisa Liljenberg, Communication Design
Mikaela Sandström, Communication Design

Brief

Rebrand a company in need of an update into a contemporary brand that takes a stand in a subject of matter. Launch a concept/campaign/product which unites the company to the audience in a new way.

Idea

Inspired by the nature and its beating pulse; inspired by movement, motion and friction; inspired by life… Pace is within all of us and therefore we won’t ignore the possibility to create a product suitable for everyone. This relaunch of Rexona is reminding us that sweat is unisex.