Rebrand a company in need of an update into a contemporary brand that takes a stand in a subject of matter. Launch a concept/campaign/product which unites the company to the audience in a new way.
Inspired by the nature and its beating pulse; inspired by movement, motion and friction; inspired by life… Pace is within all of us and therefore we won’t ignore the possibility to create a product suitable for everyone. This relaunch of Rexona is reminding us that sweat is unisex.
This relaunch of Rexona is reminding us that sweat is unisex. It highlights the beauty of motion that's within all of us in every step, breath and pulse.