Harris Lukeman, Public Relations
Michaela Andersson, Art Director
Petra Larsson
Elin Stensson, Communication Design
Estelle Bunner, Strategic Communication
Alexander Parling, Digital Creative


How can companies contribute towards a more sustainable lifestyle for consumers through the concept of ”Shared Value”?


For this case, IKEA and IF joined together to create an automated adapter called Säkra. With Säkra, consumers will be able to consume less electricity and therefore decrease their environmental footprint. They will also be saving money by reducing a fifth of their electricity bill annually.