Search for Equality

TEAM

Nicholas Sjöberg, Copywriter
Jack Strömer, Art Director

BRIEF

Raise awareness about the gender inequalities within soccer.

IDEA

One of the biggest names in male soccer is hard to spell. We took advantage of this and re-directed the attention to the underestimated female legends of soccer. We also gave people an opportunity to take a real stand against the people in charge of it all.