Side with Addicts

TEAM

Jack Strömer, Art Director
Anna Salonen, Art Director
Ida Jonsson, Art Director

BRIEF

Create a campaign for gatorade that communicates their brand values and proves their love for athletes.

IDEA

To prove Gatorade’s never-ending support for athletes, we put a message on the inside of the label. Encouraging people to help break the silence about opioids - by carrying the label inside out.