Lisa Bergström, Communication Design
Lisa Liljenberg, Communication Design
Madeleine Richter, Communication Design
Create innovative ideas that make the target audience believe Sonnet is a different kind of insurance company and they should pick it for its new insurance policies. Ideas should show how Sonnet protects peoples' optimism around big life moments and their areas of business: home or auto insurance.
Sonnet to go is a unique travel insurance on demand, suitable for today’s instant digital behavior. The concept is a collaboration between Sonnet and Uber, reaching Canadian millennials at their happiest moment - when they are about to travel.