Sabina Beldelius, Digital Creative
Rebecca Rendahl, Digital Strategist
Fredrik Rylander, Digital Strategist
Create an campaign for the client Stockholm Environment Institute to raise awareness of sustainable lifestyle. Inspire youth 14- 24 years to make personal lifestyle changes. Pilot in Sweden but roll out in other countries 2018. The campaign needs an element of interaction from the target group.
One-third of all the food being thrown away is fully eatable, this food waste could feed 3 billion people. How can we inspire young people to take action?
We decided to use a trend we knew millennials already like: YouTube challenges. We created a challenge to save food - the ”Taste or Waste”-challenge. The participants try food that has reached or passed its expiration date.