Taste or Waste


Sabina Beldelius, Digital Creative
Rebecca Rendahl, Digital Strategist
Fredrik Rylander, Digital Strategist


Create an campaign for the client Stockholm Environment Institute to raise awareness of sustainable lifestyle. Inspire youth 14- 24 years to make personal lifestyle changes. Pilot in Sweden but roll out in other countries 2018. The campaign needs an element of interaction from the target group.


One-third of all the food being thrown away is fully eatable, this food waste could feed 3 billion people. How can we inspire young people to take action?  
We decided to use a trend we knew millennials already like: YouTube challenges. We created a challenge to save food - the ”Taste or Waste”-challenge. The participants try food that has reached or passed its expiration date.