Johanna Davis, Copywriter
Jacob Eklöf, Copywriter
Petter Dufvenberg, Art Director
Communicate in a way that hasen’t been used by charity organisations before.
The shocking images that charity organisations tend to use have lost effect. Take away the images, and instead make the viewer themselves paint the vivid and emotional images by only using words. With the file names and the .jpeg file extension we make the viewer aware of what they already know.