The News Factory


Petter Dufvenberg, Art Director
Hugo Barne, Art Director
Svante Ahlman, Copywriter
Hanna Adelstål, Copywriter


Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.


News have become entertainment. With more emphasis on opinions and making money, rather than just the facts. By using IBM’s supercomputer Watson, The News Factory can sort out fact from opinion. The News Factory will act as a counterbalance in todays polarized news reporting.