The Sigr Revolution

Team

Vilma Heimer, Copywriter
Adam Stark, Art Director
Frida Ageborg, Digital Strategist
Rikard Lindholm, Strategic Communication
Emelie Sundwall, Public Relations
Don Mynde, Communication Design

Client

Sigr

Brief

The brief was to give Sigr a clear position on the market and increase awareness, foremost in Europe. We gave them a new brand promise, and a rebranding strategy. With the campaign Tour de Who we clearly state that from today on - everything that Sigr does, is for an equal biking culture.

Idea

We realized that one of the fundamental pillars of Sigr is equality - in everything from organization structures to their products. But whilst the cycling culture today opposes Sigr’s beliefs, we wanted Sigr to take a stand for equality. Throughout a new identity platform and communication strategy.