The UN Zombie Apocalypse


Nathalie Borgman Peters, Digital Strategic
Frida Ageborg, Digital Strategic
Daniel Bokstöm, Digital Kreatör


One of SEI:s (Stockholm Environment Institute) missions is to communicate the United Nations 17 Sustainable Development Goals. Our brief was to create awareness of sustainable lifestyles to youth 14-24.


Our research showed that The Sustainable Development Goals (SDGs) set by the UN often are communicated strictly by boring articles and reports. To help grab the attention of 14-24 year olds we created a fictitious zombie apocalypse, inspired by the popular series “The Walking Dead”.