Welcome to Syria

TEAM

Jack Strömer, Art Director
Victor Lindkvist, Art Director 
Simon Magnusson, Copywriter

Brief

ISIS recruitment methods have grown so advanced that they’re almost impossible to take down. Find a way to reach the same target audience and hinder the recruitment off them in the best way you can. 

IDEA

A person radicalised by ISIS is hard to reach, and the road to Syria is different for every new recruit, but they all have one thing in common: a text message. By using the text message you receive when arriving to a new country, we let old members speak to new ones - and offer them a way out.