Welcome to Syria


Jack Strömer, Art Director
Victor Lindkvist, Art Director 
Simon Magnusson, Copywriter


ISIS recruitment methods have grown so advanced that they’re almost impossible to take down. Find a way to reach the same target audience and hinder the recruitment off them in the best way you can. 


A person radicalised by ISIS is hard to reach, and the road to Syria is different for every new recruit, but they all have one thing in common: a text message. By using the text message you receive when arriving to a new country, we let old members speak to new ones - and offer them a way out.