Written by ME

Team

Camilla Wemmenlöv, Digital Creative
Ebba Nanberg, Digital Creative
Nathalie Borgman Peters, Digital Strategic

Brief

Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago.

Idea

Kids that read continuously has a four times larger vocabulary than kids who don't.  A large vocabulary is crucial for childrens ability to to communicate ideas and feelings. To encourage kids to read longer texts on their phones and tablets, we took inspiration from smartphone games. We created an interactive book where an AI writes stories based on kids decisions. By taking pictures, draw and click their way through the app they can write, read and share their own stories. Without being able to write a single word.